In the fast paced digital era, people rarely spend time reading long text on the internet. A well taken image creates much more impact and can convey your message to customers more easily. Professional images enable customers and new clients to further understand your business and how it can help them.
It is increasingly common to hear of business owners deciding to pick up a camera and trying to do the job themselves, thinking that it is as simple as clicking a button. This amateur thought is a pure myth. Taking good photographs requires experience, education, training and creativity and a lot of preparation.
The photographs create a lasting first impression on your clients. This means that they are as important as your team and products.
Low quality and unprofessional photographs can only damage your reputation, misrepresent you and communicate an incorrect message to your clients and audience.
There are increasing cases where businesses prefer to use stock photography because it is much cheaper than paying for professional photography services. Since the rise of stock photography agencies, there are millions of images being uploaded every day. Often, these pictures are sold cheaply. It may sound logical to save money but you have to also consider the fact that the very same images you use are being sold to others – including your competitors too.
The worst fear of a business owner is to have no unique identity – where the competition replicates your same visual identity in an instant. Moreover, all stock images are created for general use, naturally they are generic and without any character.
Make a Powerful Marketing Statement
Don’t forget the importance of eye catching visuals in your marketing campaign for your business. A lot of consumers research products purely online, without ever speaking to a sales representative. The key to reaching out to them successfully lies in having good professionally taken photographs.
Many businesses do not realize the amazing power of professional photography and how important it is in the sales funnel. Good photographs attract new clients and engage existing ones. Engaging a professional photographer who understands your needs will result in quality photographs that could be used for promotions on Facebook, Instagram, LinkedIn, Pinterest, Twitter and Google+. Furthermore, they could also be used for offline collaterals – printed advertisements such as flyers, leaflets, brochures, or catalogs too.